February 3 is Super Bowl Sunday, and WTSC is asking our Target Zero partners to help remind fans to plan ahead if they plan to party.

We’ve prepared a communications tool kit for your convenience to help encourage fans to use designated drivers or other strategies to help keep our roads free of impaired drivers. Enclosed in this tool kit you will find:

  • Key messages: please incorporate these messages in your communications to your audience over the next few days

  • Email/Website message: A sample message you can send to your constituency or post on your website

  • Sample Social Media: Sample messages (with our graphics included) that you can incorporate into your social media.

  • WA Drive to Zero: These materials include links to the DUI page on www.wadrivetozero.com/dui for further information and resources and we encourage you to send your key audiences there.



Super Bowl Key Messages

Email/Website Message

Sample Social Media

Spanish version of the video here.