February 2021

Super Bowl “Make a Game Plan” Impaired Driving Campaign

Overview Key Messages Fact Sheet Social Media Videos

Overview

Football fans across the state will be watching the 55^th Super Bowl on February 7. At the end of the night, whether your favorite team wins or loses, everyone needs a game plan to get home safe.

For the Super Bowl, our message is to have a game plan to make sure everyone gets home safe – and that we’re all on the same team. On this page you will find communication materials you can download and use in your own campaign before the big game.

Included in those materials are messages in our sample social media posts and graphics, which we also encourage you to download and share.

And of course, we provide key messages and a fact sheet for you to use, as well as our most recent PSA video available for downloading and use.

Seventy-eight percent of Washingtonians don’t drive after drinking. With your help we will encourage even more people to make a game plan and save lives.

And that gets us all safely to the end zone.

Key Messages

Download as a Word version

Let’s work as a team to keep everyone safe on Washington’s roads.

Working as a team we can save lives – alcohol impaired fatal crashes in the U.S. have gone down since the 1980s. Still, too many impaired drivers – from alcohol or drugs, or a combination of both – get behind the wheel. We can work to change that, together.

A good coach knows when to bench a player and put in a substitute. A sober designated driver is always an MVP.

A few simple plays can prevent someone from getting behind the wheel while drunk or high. Make the right call to get everyone home safely.
- Arrange or provide a ride
- Offer your couch for the night
- Arrange for your friend or loved one to stay where they are
- Engage someone else to help, including calling 911

Keeping impaired drivers off the road is not just the responsibility of law enforcement. When it comes to safety leave nothing on the field. When it comes to preventing impaired driving, we are all on the same team.

Quick Facts

Download as a Word version

Most Washingtonians Drive Sober and Will Intervene to Prevent Impaired Driving

Most of us in Washington (78 percent) don’t drive after drinking; still Washington experienced 231 deaths related to impaired driving in 2019 in our state.

It’s going to take all of us to drive that number toward zero. And that’s exactly what’s happening. Most Washingtonians (81 percent), when in a situation to intervene, take action to prevent someone from driving impaired.

Using Alcohol and Cannabis Together Lead to Crashes

Drivers who are impaired from more than one substance—usually alcohol and cannabis – are now the most common type of driver involved in deadly crashes.

More than half of the drivers in fatal crashes positive for cannabis were also positive for alcohol.

By 2016, the number of drivers testing positive for impairment from two or more substances became the most prevalent type of impaired driver.

If you use marijuana after drinking alcohol, you increase your crash risk.

Even Walking Impaired Can Put You at Risk

43 percent of pedestrian traffic deaths involved an impaired pedestrian.

Sample Social Media Messages & Graphics

Download a Word version

The following are sample graphics and related content that we encourage you to use on your organization’s social media. Feel free to adapt for use on your website or customized emails too. Please right click on an image to download.

Some things shouldn’t be left to chance. Have a game plan for after the Super Bowl, so everyone has a safe ride home. #SuperBowl

We can all keep our roadways safe if we intervene to stop our friends from driving impaired. Make the call – get a taxi, a rideshare or a designated driver. #SuperBowl

Everyone can prevent impaired driving. Most Washingtonians (81%) will intervene to prevent impaired driving when they can. Take action. #SuperBowl

When the game is over, make the right call. Get everyone home safely in a cab, a rideshare or with a sober designated driver. #SuperBowl

Have a Game Plan for Super Bowl Sunday so everyone gets home safe. #SuperBowl

A good coach knows when to put in a substitute. A designated driver is a great team player. #SuperBowl

Enjoy the Super Bowl, but make sure you plan to get home safely after the game. #SuperBowl

Everyone can prevent impaired driving. Most Washingtonians (81%) will intervene to prevent impaired driving when they can. Take action. #SuperBowl #TogetherWeGetThere

Video Links

The Washington Traffic Safety Commission (WTSC) is our state’s designated highway safety office. We share a vision with numerous other state and local public agencies. That vision is to reduce traffic fatalities and serious injuries to zero by 2030. The WTSC Director is the Governor’s Highway Safety Representative, which is a designated position each state is required to have in order to qualify for federal traffic safety funding. Our Commission is made up of 25 employees and ten Commissioners chaired by Washington’s Governor Jay Inslee.