Alcohol and drug impaired driving is the leading contributing factor in Washington fatal crashes and is involved in nearly half of all traffic fatalities.
WTSC is launching a Plan Before You Party campaign coinciding with the annual DUI HVE patrols, December 11 through January 2.
Once again we’re teaming up with Lyft, through a grant from the Governor’s Highway Safety Administration to offer Lyft rides, to be distributed in Seattle, Spokane, the Tri-Cities and Bellingham.
Check out (and use) our video and radio (audio) PSAs, social media, fact sheet and talking points in your communication efforts. There’s everything there you need to help get the word out so more people plan before they party this holiday season.
Thank you!
Alcohol, Cannabis and Driving Fact Sheet
Alcohol, Cannabis and Driving Talking Points
WTSC News Release
Download the Videos using the Link after Clicking to Vimeo. Use the Download link on the audio files to download the radio ads.
October 20-26 is National Teen Driver Safety Week. It’s a great time to remind parents that they can do more than worry about their teen drivers, that there are constructive and active steps they can take to help launch their teen into a lifetime of safe and responsible driving.
We’re providing a fact sheet and sample social media you can use to help get the word out. Our infographic provides an “at-a-glance” tip sheet for parents. You can also download and use the videos on you website or in your social media.
With more than 100 young people perishing on our roads every year it’s important we encourage and support parents as they help their teens learn safe driving. We hope you will help us spread the word!
Teen Driver Safety Week Fact Sheet
Teen Driver Safety Week Sample Social Media
What Parents Should Know Infographic
IDL Rack Card (English and Spanish)
Teen Driver Safety PSAs – Click on “Vimeo” to download.
HIgh Visibility Enforcement Patrols began August 14 and are scheduled to run through September 2 across Washington. Please remind everyone to “Plan Before You Party” by using the resources provided at right.
You may also wish to review our traffic safety culture materials, which offer positive and effective ways of talking about impairment from alcohol and cannabis, based on research conducted by the Center for Health and Safety Culture for the Washington Traffic Safety Commission. You’ll find these approaches contained in our key messages and other resources.
Key Messages
Social Media Posts and Graphics
WTSC News Release
Teen crash deaths increase by 15% between Memorial Day and Labor Day – the 100 Deadliest Days for teens on the road.
As we communicate about the 100 Deadliest Days of Summer we are promoting the role that parents and guardians can play in helping young drivers be safer on the road. Involved parents can make a difference in teaching their teens safe driving habits. Our call to action for parents is to be “Road Models” – demonstrating responsible driving and participating in their teens’ driver education.
Use the links to download a 100 Deadliest Days Fact Sheet, Infographic and social media graphics. Send parents to http://bit.ly/roadmodel for tips and links to resources on how they can be Road Models.
100 Deadliest Days Fact Sheet
100 Deadliest Days Social Media
Be a Road Model Infographic
Be a Road Model PDF
Click It or Ticket 2019
The annual Click It or Ticket campaign runs May 13 through June 2. More than 145 law enforcement agencies are participating around the state as we remind everyone that buckling up is the right and safe thing to do.
Help make that point, by using these campaign materials during the High Visibility Enforcement period.
We will again be promoting our “Slasher” PSA, which uses humor in a horror-genre format to stress the serious importance of seat belts. Video and audio versions of this PSA are available on this page for you to download and use.
Also check out our sample social media, which has graphics and message ideas you can download and use.
You’ll also find a fact sheet.
Thank you for all you do to promote Target Zero in Washington!
Download audio here
Download audio here
Social Media and Social Graphics
Click It or Ticket Fact Sheet
Distracted Driving High Visibility Enforcement (HVE) patrols will begin across the state starting March 28 and run through April 14. We’re asking our partners to help increase awareness of focused driving behavior bVE campaign.
Our messaging focuses on:
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The positive reduction in the number of cell-phone distracted drivers, according to our most recent distracted driving observational survey;
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Reinforcing the requirements of the law; and,
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Reducing all distracted behavior, not just distractions from cell phones.
To help reinforce positive social norms, we captured the comments of young drivers on video, talking about what they do to avoid distractions while driving. These videos are great to share on your social media.
You can also find sample key messages and facts to use , as well as social media graphics and sample posts.
We made progress on distracted driving, with your assistance in continuing to educate Washington drivers we move ever closer to our Target Zero goals.
Distracted Driving Key Messages
Distracted Driving Fact Sheet
Social media and social graphics
Young Drivers Speak Out on Distracted Driving
WTSC News Release
WTSC News Release (Spanish)
March 17 is Saint Patrick’s Day, and WTSC is asking our Target Zero partners to help remind party participants to plan ahead if they plan on drinking.
We’ve prepared a communications tool kit for your convenience to help encourage people to use designated drivers or other strategies to help keep our roads free of impaired drivers. Enclosed in this tool kit you will find:
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Key messages: please incorporate these messages in your communications to your audience over the next few days
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Email/Website message: A sample message you can send to your constituency or post on your website
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Sample Social Media: Sample messages (with our graphics included) that you can incorporate into your social media. We’ve also included a suggested timeline
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WA Drive to Zero: These materials include links to the DUI page on www.wadrivetozero.com/dui for further information and resources and we encourage you to send your key audiences there.
February 3 is Super Bowl Sunday, and WTSC is asking our Target Zero partners to help remind fans to plan ahead if they plan to party.
We’ve prepared a communications tool kit for your convenience to help encourage fans to use designated drivers or other strategies to help keep our roads free of impaired drivers. Enclosed in this tool kit you will find:
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Key messages: please incorporate these messages in your communications to your audience over the next few days
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Email/Website message: A sample message you can send to your constituency or post on your website
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Sample Social Media: Sample messages (with our graphics included) that you can incorporate into your social media.
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WA Drive to Zero: These materials include links to the DUI page on www.wadrivetozero.com/dui for further information and resources and we encourage you to send your key audiences there.
Super Bowl Key Messages
Email/Website Message
Sample Social Media
Alcohol and drug impaired driving is the leading contributing factor in Washington fatal crashes and is involved in nearly half of all traffic fatalities.
WTSC is launching a Plan Before You Party campaign coinciding with the annual DUI HVE patrols, December 11 through January 2. But there’s a lot that’s new and we want you to be a part of it.
First, we’ve joined forces with Vivian McPeak, director of Seattle’s Hempfest and a long-time and well-known marijuana activist. “Driving drunk or high is dangerous,” says McPeak. It will increase your chances of being in a crash.” McPeak’s voice can help get that message to a new audience – and he is featured along with WTSC Director Darrin Grondel in a new PSA – help us share it!
We’re also teaming up with Lyft, through a grant from the Governor’s Highway Safety Administration to offer up to $10,000 worth of Lyft rides, to be distributed in Seattle and Spokane, with a kick off at two prominent marijuana retail establishments in both cities. You can read more about these activities in our news release ( and there’s a Spanish version as well).
Check out (and use) our social media, fact sheet and talking points in your communication efforts. There’s everything there you need to help get the word out so more people plan before they party this holiday season.
Thank you!
Alcohol, Cannabis and Driving – the Facts
Talking Points
Social Media Graphics
News Release: Traffic Safety Officials, Cannabis Advocate and Lyft Combat Driving Drunk or High
Spanish News Release: Traffic Safety Officials, Cannabis Advocate and Lyft Combat Driving Drunk or High
News Release: Intervening to Prevent Driving Under the Influence of Cannabis and Alcohol is Part of Washington’s Traffic Safety Culture
